
Workflows that feel like sorcery for artists who wish they had more time
Apocryphal lore
In the year 2009, Adam Plouff chose Battle Axe, Inc. as the legal name for his freelance post-production business. This was to acknowledge his fascination with Viking culture, and as a joke that he named the business after Ash, his wife.
Unknown to all, this arbitrary choice rippled forth into all dimensions, and a rift began to open to an unseen world of workflowmancy. The gateway to the Kingdom of Battleaxia was opened in 2016.
What began as day-rate, motion design and video editing began to form into something entirely different. Adam's mind was filled with arcane symbols and gestures to summon new ways for an industry to create.
Vision
Creativity is core to the life of humans, and a tool can empower skilled humans to do better work than previously possible. A tool should inspire and be a joy to use. It should not toot its own horn or become a gimmick.
Artists make great art. Not tools. Not computers.
We create products that we enjoy using everyday. We make tools that help us do work faster, because there are more important things in life than sitting in front of a computer. So finish your work and go do those things. Or do more work. Whatever. It's your life.
the alchemist
Hello
My name is Adam Plouff (sounds like fluff). I’m a designer and animator who also likes math for whatever reason. I believe that making good animation takes a lot of time and the weirdos who do this stuff for a living should have a strong set of tools to help bring a project to life.
I am interested in coffee, metal (doom, death, black, etc), modular synthesis, runes, incantations, wife, child, vikings, and learning to preserve my corporeal form through sleep and light exercise.
I used to dev tools for Google but now get to spend my time here. And I like that.
the oracle
Hi
I’m Ash Plouff (sounds like tough). I am the merchomancer and ruler of tangible artifacts –nice to meet you.
When I am not shipping orders and keeping things organized around here, I am easily found playing Pokemon or trying to keep up with a middle school student (skibidi toilet?). I attempt to identify all the neighborhood birds, press flowers, and have an affinity for paper products and pens of all sorts. I love to cosplay and I run through anime like an olympic sprinter.
I have 100 percented Breath of the Wild. Seriously.
We are a tiny, remote company of people who love to make (and help others make) art.
This is us in 2023, talking about how we work together.
We love you. Thank you for supporting us.
Companions and office mates who distract us in the best way possible.